Stop Chasing Someone Else's Version of Success

What if clarity—not more effort—is what gets you back in control?

You've built it. The revenue is there. The team is growing. From the outside, you've "made it."

But here's what LinkedIn doesn't show: You're exhausted. You're the bottleneck. And that fire you once had? It's barely flickering.

You don't need another growth hack. You need to get back on your ride.

The Moment Everything Changed.

Virtual Strategic Neural Network™ (VSN-Net™) was born from a simple realization that hit me during a cycling training ride.

I watched a teammate jump ahead, chasing a faster group. The energy was magnetic. The challenge was real. And I felt the pull to follow.

But I knew better. If I chased their pace, I'd blow up halfway through. So I told myself: "Ride your ride. Ride your ride."

That teammate? I caught him later at the rest stop—gassed and frustrated.

The lesson was clear: Chasing someone else's ride might look good early on, but it rarely ends well.

I've watched the same thing happen to brilliant founders. They chase metrics that don't move them. They adopt strategies that don't fit. They build businesses that feel successful but don't feel like theirs.

That's why I created VSN-Net—for founders ready to stop performing and start leading from who they actually are.

Is This You?

✓ You've "made it"—but something feels off
✓ You're in every meeting, approving every decision
✓ Monday mornings feel heavier than they should
✓ Your team looks to you for clarity—and you're fresh out
✓ You miss the days when this actually felt like your ride
✓ You're ready to lead instead of just execute

You're not broken. You're just riding someone else's ride.

The Real Cost of Staying Stuck

Most founders think burnout comes from working too hard. But here's the truth: burnout comes from working against your values.

When you keep riding the wrong ride:

• Decision fatigue sets in because you're not operating from your core values
• Your team disengages because they're following a leader who's lost connection to purpose
• Strategic thinking disappears under the weight of tactical fire-fighting
• You miss building the business you actually wanted while chasing someone else's blueprint

The longer you stay misaligned, the further you drift from the vision that started this whole journey.

VSN-Net: Where Burned-Out Founders Become Visionary Leaders

VSN-Net is a curated cohort program for 7-figure founders ready to trade burnout for alignment and momentum.

You'll join a trusted circle of 4-6 peers to go deep on identity, vision, strategy, and leadership. This isn't networking—it's transformation.

The Core Experience

🎯 Quarterly B2B (Brain-to-Brain) Collaboratives
Get intensive strategic clarity in a trusted circle

• You become the "focal node" for deep-dive problem-solving
• Leave with actionable insights you couldn't discover alone
• Real accountability from peers who understand the stakes

📞 Monthly VRAMs (Virtual Reflective Accountability Meetings)
Maintain momentum with consistent peer support

• Each founder gets focused time as the focal node
• Report wins, work through challenges, receive strategic input
• Observational learning from every session

🎯 Monthly 1:1 Strategic Coaching
Process insights privately and overcome resistance

• Dismantle limiting beliefs and internal resistance
• Integrate aligned strategy into daily leadership
• Navigate the "terror barrier" that keeps you stuck

📋 Custom Tools & Templates
Accelerate growth with proven frameworks

• Meeting Planning Guides, Ride Your Ride Tracker, Vision Builder
• Based on the principles from my book "Ride YOUR Ride"

Why VSN-Net Gets Results

Most founder programs focus on what to do. We start with who you are.

Think of it like upgrading your internal operating system. Your values are like your motherboard—they're fixed and foundational. But your beliefs? They're like firmware that can be updated. Most founders are running outdated "code" that worked in startup mode but crashes under scale.

Here's why our approach works:

🧠 Science-backed change process. Research shows it takes an average of 63 days to embed new habits. That's why we structure around quarterly cycles—giving your brain enough repetitions to make lasting change.

🌟 You stop spinning. Through reflection, cohort insight, and values-driven tools, you regain clarity on what actually matters—and what's just noise.

🤝 You're not alone. The focal-node format means you get dedicated time to be seen and heard. You receive actionable feedback from peers in the arena, not just the stands.

⚡ You do the real work. Whether it's shifting from doer to visionary, reclaiming lost energy, or identifying blind spots—VSN-Net meets you where you are and moves you forward with intention.

🎯 You build YOUR ride. Your strategy, your metrics, your next chapter—built on your terms, with accountability that supports who you're becoming.

See the VSN-Net Mind Model in Action

Before you decide if this is right for you, watch this 20-minute deep-dive where I walk you through:

✓ The real cause of your problems - Why that person in the mirror every morning is both the problem and the solution
✓ The Terror Barrier decoded - How your unconscious mind uses only 0.01% of your brain's power to keep you "safe" in your comfort zone
✓ The Master Mind principle - Why Ford and Edison built a gate between their houses to collaborate faster (and how we apply this today)
✓ The Focal Node system - See exactly how our B2B Collaboratives create breakthrough moments through dedicated, laser-focused attention

Why This Program Works: Meet Your Business-Tech Navigator

From Navy Navigation to Executive Coaching

I call myself "the business-tech navigator"—and that's exactly what founders ask me to do: consult, mentor, and most importantly, coach them through the complexity of scaling without burning out.

As a former Navy officer, I learned to navigate destroyers through fog—literally. In 30+ years of IT leadership, I've been the guy in the trenches solving problems others couldn't crack. Now as an accredited executive coach, I combine that tactical precision with deep understanding of the human element in leadership.

The Technical Mind Meets Human Psychology

Your brain operates like a computer system. Only 0.01% of your processing power runs consciously—that thin blue line you saw in the video. The other 99.99% is your "unconscious operating system" running programs you installed years ago.

Most founders are running legacy code that worked in startup mode but crashes under scale. We help you identify and update the firmware that's limiting your growth.

Why I Call It "HumanIT" (humanity)

Throughout my IT career, I focused on keeping the human element in technical solutions. User first, user first, user first. The same principle applies to leadership: you can't build sustainable systems without understanding the humans who run them—starting with yourself.

Built on the Book: Ride YOUR Ride

This program is the living, breathing application of my book:
Ride YOUR Ride: A Founder’s Field Guide to Reclaiming Vision, Energy, and Self-Ownership

Inside the cohort, we bring its principles to life:

• Shifting from doer to visionary

• Reconnecting to your core values

• Designing a business that reflects your strengths and aspirations

• Navigating fear and resistance with clarity and confidence

Here's a sample!

The flipbook below contains the introduction and first two chapters of my book to give you a sample of the content.

Ready to Reclaim Your Ride?

The business you really want is still possible. You haven't missed it.

Next cohort starts December 1st 2025 - Limited to 6 founders

We start with a clarity conversation to ensure you're matched with the right group—founders who will challenge and support your specific growth edge.

Not ready yet? Start with our free Vision Template and see what alignment could look like for you.